Reflecting its commitment to online innovations benefiting its consumers, Lionsgate (NYSE: LGF), a premier next generation global content leader, has partnered with leading digital payments processor GoCoin to integrate bitcoin payments into select consumer sales operations, the two companies announced today. As part of this initiative, the digital currency will be accepted as payment for Lionsgate DVD and Blu-ray discs at the Company’s online store, LionsgateShop.com.
Lionsgate is also continuing to explore additional opportunities to integrate bitcoins and its underlying blockchain technology into its merchandising and sales activities.
“Whether they pay in dollars, francs or bitcoins, people are spending more money to watch content across more distribution platforms than ever before, and our goal is to offer them greater choice in what they watch, where they watch it, how they watch it and how they pay for it,” said Lionsgate Vice Chairman Michael Burns. “Our acceptance of bitcoins at our online Company shop reflects our commitment to offer greater choice, convenience and accessibility to our next generation consumers.”
“Lionsgate has proven itself to be an innovator among Hollywood studios in its content, marketing and business strategies, and we’re delighted to partner with a company that shares our vision of a currency ecosystem that offers consumers the power of choice,” said GoCoin Founder and Chief Executive Officer Steve Beauregard. “The Lionsgate rollout couldn’t come at a better time, as GoCoin’s merger with Ziftr offers an integrated digital coupon loyalty platform to incentivize consumer use of digital currency.”
Lionsgate’s digital currency initiatives are being spearheaded by Home Entertainment Chief Operating Officer Akin Ceylan, Motion Picture Group Executive Vice President of Strategic Planning & Operations Jen Hollingsworth and motion picture executive Kyle Benn.
How about tulips? Will they take tulips as payment?
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